Google's Core Web Vitals sound technical, but they boil down to: does your site load quickly, respond when tapped, and stay stable while loading? Poor scores correlate with fewer enquiries on mobile.
Largest Contentful Paint (LCP)
How fast the main hero image or headline appears. Fix: compress images, use a decent host, avoid bloated sliders on the homepage.
Interaction to Next Paint (INP)
How snappy buttons and menus feel. Fix: reduce heavy scripts, defer non-critical JavaScript, test on a real phone.
Cumulative Layout Shift (CLS)
Content jumping while the page loads — frustrating when users tap the wrong button. Fix: set image dimensions, reserve space for ads and embeds.
We bake performance checks into every launch. Request a speed audit.
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