A fresh design should not wipe out years of organic traffic. Most ranking drops after redesigns come from broken URLs, removed service pages, or slower mobile performance — all preventable.
Map every URL before you build
Export your current sitemap and Search Console coverage. For each old URL, decide: keep, redirect 301, or merge content. Never leave high-traffic pages returning 404.
Stage, measure, then switch DNS
Run Lighthouse on staging. Compare title tags and H1 structure to the old site. Launch during a low-traffic window and monitor Search Console for two weeks.
Keep location pages
If you rank for city + service queries, do not collapse ten landings into one paragraph. Consolidate only where content truly duplicates.
Planning a redesign? Our development team includes SEO-safe migration steps by default.
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